CDC-CRM unveils first of its kind, customized solution for campaign management in India

Released on: July 15, 2008, 3:18 am

Press Release Author: PR HUB Integrated Marketing Communications Pvt. Ltd

Industry: Software

Press Release Summary: Mumbai,July 15 2008: CDC-CRM Solutions India, a leading
provider of enterprise CRM and related solutions in India has unveiled CDC Market
First a customized solution for campaign management with local support and
possibility of further customisation. This is the first of its kind solution in this
space though campaign management solutions are a mature category in developed
markets.

Press Release Body: According to Gerald Prabhu Chief Marketing Officer, CDC-CRM
Solutions India, "India Inc. is today investing far more in campaigns and the
campaigns are getting bigger, more geographically spread and quite complex. This is
further made difficult by the need to customize the campaign to specific segments or
customer groups. And last but not the least measurement of RoI on most of these
campaigns are not tangible in the absence of a single solution where the entire
campaign information resides. We realized that both marketing departments in large
companies and marketing service providers will derive immense value from a solution
that addresses all these and allows them to effectively manage their campaigns."
"While, it may be surprising to see a global CRM leader like us introducing a
specialised solution for a niche like campaign management, it fits in with our
overall business strategy of offering only micro-vertical customized solutions in
the Indian market. We have since developed modules for private banking, capital
markets, wealth management, insurance etc. and campaign management is an addition to
the growing list. The possibility of further customization enriches the value to the
user further. We look forward to working with Indian corporates and agencies on
enabling well managed campaigns," he further added.
This independent campaign management module is an outcome of CDC's global effort to
make its' CRM solution provide a 360-degree view of the customer besides
encompassing every potential touch point with the customer. CDC Market First
solution links every campaign communication to the account history, so employees
from marketing, sales, customer support and accounting can share a complete view of
all the activities and updates. Even bulk actions for campaign can be generated
through the system, milestones can be defined and status of each prospect can be
reviewed any time with the help of CRM tools. The solution tracks response rates and
ties revenue to specific campaigns besides enabling campaign analysis by lead
source, region, media type, and products sold, using flexible, built-in reports.

It also tracks key information and provides important analytics such as campaign
details, marketing plan, budget planning, expense mapping, events tracking and
result tracking. The solution further allows enterprise customers to be able to
coordinate marketing communications across channels such as sales force, telesales,
telemarketing, direct mail, fax, e-mail and web; and prevent campaign overlaps or
conflicts within channels.
About CDC CRM:
Founded in late 2007, CDC CRM Solutions Pvt. Ltd. is a fast growing provider of
enterprise CRM and related solutions in India. The solutions offered by CDC CRM
stand out as they are micro vertical focused and thus are ready to be deployed in
the segments they address. Another significant advantage they enjoy over competing
products is the availability of hi-quality technical and customer support locally as
most of the research and development work for Pivotal CRM ,customization services
and Technical support is done out of Bangalore in India. CDC CRM Solutions is the
exclusive sales and implementation arm of CDC Software in India and will focus on
marketing and sales of CDC's Pivotal CRM. Pivotal CRM has ready modules for micro
verticals such as capital markets, corporate finance, wealth management, asset
management and private banking in BFSI besides ready solutions for real estate. CDC
CRM is building a core team of professionals to support its focused marketing
efforts in India and already has many major customer wins across the micro verticals
of focus to its credit.
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